I’m in the process of creating a Call Me website and I’d like to share with you a little of what this entails.
What is a Call Me site?
Well it’s pretty obvious really isn’t it. The main goal of the site is to get visitors to pick up the phone and ‘Call Me’. So let’s look at what sort of sites this works for and how to go about making it happen.
The “Call Me” Site is for you if you’re a sole trader, consultant, creative, independent professional or service provider whose business model is based primarily on 1 to 1 advice and/or services. And by 1 to 1 that can mean you providing services to a small business where you are dealing directly with the person who makes the decision – usually the business owner.
The #1 goal of this site is to inspire a new lead or website visitor to get on the phone with you for a chat about your services and or to book a session. That’s particularly good if you have a free trial offer to give away. That way they can really get to know you.
And getting to know you is the first and most important step, because we all tend to buy from people that we like. And how do we know if we like them? We build a relationship with them. So if you can build a bit of a relationship with your prospective clients then you are well on the way to them purchasing your services.
Of course this does depend a bit on you and your approach. If you’re grumpy and negative then getting people to speak with you might not work so well, however as I choose not to work with those people (and I don’t seem to attract them), my experiences tend to pretty positive.
The point of this is that when you do get them on the phone, all you’re doing is building a relationship with them and not selling directly. Of course you will be talking about your products or services, however it is your approach that really matters. Do you listen to them? Do you care about their needs? Are you flexible? Are you honest and do you have integrity as a driving force in all that you do?
That’s all very well, but how do we get them to call us in the first place? Let’s address that by looking at the design and structure of your website.
It may seem blatantly obvious, but having your phone number readily available in the header area of your site is an absolute must. Straight away, without having to think about it, visitors to your site will know that they can ring you directly. Straight away that make you a bit more of a person and less a faceless business. My preference here is not for an 08.. number. Most people these days use mobiles (and most are on contract) and 08.. numbers are a pain as they are not free. If you are going to give an 08.. number then give the landline or mobile alternative.
On your Home or Landing page (mostly that will be the same thing) make sure there is a Call to Action. Of course for this kind of site that call to action will be Call Me on …. Put the message in a nice button or graphic, and make sure it is available in more than one place (include it in a footer) and perhaps accompany it with a message which will inspire someone to call you.
On the site that I am building there is a page which provides the visitor with a number of options. When they get there we really want them to Call Me as we then have the opportunity to go through the options with them. So we are opting for a simple pop up which shows after a few seconds (and is easily closed). The pop up encourages them to call to discuss their needs – so they get to talk about what they want, not what we want to sell them.
Pop ups are not everybody’s cup of tea so they should be used sparingly and sensibly (eg they should not pop up every time).
We will also be utilising short video messages which end with the Call Me call to action.
In this way we are engaging with our visitors and providing them with a very clear message as they navigate through the website – Call Me.
Then it’s up to you!